You know all the packages (Crowdsourcing) do?
If you are entrepreneurs, and know the concept, then Congratulations mm orgasm, and subvert the traditional business model of innovation.
If you are a traditional IT vendors, do not know the concept, so be careful mm emergence of this new model has brought many business miracles, it is likely to give you tender competition After the advantages and quietly take your dominance.
If you are a venture capitalist, is on the understanding of this concept is being, then it may as we looked at this model and the opportunities facing the risk of the formation of the right for you judgments and decision-making would be considerable help.
If you just an ordinary IT enthusiasts, the public understanding of the package will give your life and try to bring some new colors, or, simply change it all! < br> In the U.S., Package model has a number of industries in the United States a subversive impact: a multinational multi-billion dollar cost of research and development can not solve the problem, by a layman in the successful completion of a two-week period; the last one to several hundred dollars professional standards of picture, and now can be purchased for just a dollar. Crowdsourcing, cut from the field of innovative design, quietly subverts the traditional industrial structure. But in China, crowdsourcing model who has been tried.
Crowdsourcing with it The twin brother of 22-year-old find their own a Flash performance. home in the countryside, he has achieved through his work at their own expense, something that makes him feel proud of things.
as more than they have to face is posted on the site 76 million the total amount of more than 1,800 missions. Now, most of these tasks from the field of advertising design, such as business LOGO design, book cover design, Web site design, but also part of the task from the software programming or other more personal tasks.
K68 brings the miracle of the first amazing price. in the market need two million dollars may be made only out of site, where only need 2000 or even 1000 yuan. You can spend three to five hundred to design a business LOGO, the same price you can buy the book cover design, Flash production and so on. Here, some even offering a reward of collecting tens of dollars for his interview lines when the self-introduction.
and more importantly, as long as your reasonably priced, where your every award, will be received within a limited time or even several dozen copies of the works have been completed, And you only need to select which one to pay. K68, CEO Kang recorded fat (known as site receives are completed tasks. For example, a LOGO design, you receive the dozens of full-fledged program, but only one bid. This means that dozens of people also do, but only one person revenue, others are all to waste. ; they have a lot of spare time to earn money with these fine time. br> In the K68 site's home page, a income over 2300 yuan.
in a conspicuous place. the company's attention to these ads, they constitute K68
K68 have their own unique tasks of financial processes in order to protect the interests of the release and implementation. All tasks in the K68 grant, must first enter the K68 value of accounts; task after attaining, K68 20% of the amount left services, while 80% of the exchange to the task of achieving party; task to achieve party receiving the payment must be received in the amount of their online time of publication; If the task that it has received payment of all parties are satisfied with the outcome, this Amount can not be returned. K68 to achieve the task in the first year the total amount of 20 million, the second task of the total annual amount of 50 million. many imitators. Some investors took a big way to recruit. obtained a new form (see table below).
Allcorn recorded overseas allies
Kang made for the Reporter Jeff Howe in his article, all the careful study of a successful packet mode.
, for example, was founded in 2001, gathered more than 90,000 They developed their most troublesome problems thrown cost. Center for r break the current development model. good product. Meanwhile, P & G has set a goal, and the proportion of innovation outside the company from 15% to 50% .6 years later, according Huston introduced, P & G's R & D capacity by 60%, stock prices have gradually rose to 5 years to a new high. are difficult to define the boundaries. and taking into account the non-profit museum, open out the price per $ 150. Menashe had originally planned to buy four teeth, but at the last minute she changed her mind because she's in a name found on the website iStockphoto the need for the photos, the key is that these low prices, amazing photos, each only $ 1! Menashe breath immediately chose 56, so Mark Harmel4 photos than the cost of one-tenth of the price cheaper.
Menashe iStockphoto was originally found in a free photo sharing and exchange sites, the price per picture is now only between $ 1 to $ 5 (size, very large image pixels is not the highest price over 40 U.S. dollars). It is the they are able to provide such a cheap image works, fully benefited from its 22,000 contribution to amateur photographers, their pictures to be used each time, have only been paid tens of cents.
all the packages not only provide new business space, it is the traditional channel for providing innovative enterprise.
Chicago wireless (Threadless) T 恤 company to use crowdsourcing to design a new T-shirt. The company's Web site receives hundreds of pieces each week from Amateur or professional artists design. and then they put these designs on the site allow users to rate. Each week the highest score 4-6 T-shirt design will be put into production, however, can depend on whether the company received production more than enough to book a single reservation form mm only a certain number of T shirt will officially be discharged into the production line. In this way, equal to not lose business.
Wireless T shirt will be awarded the highest scores each week and Design those medals and $ 2,000 bonus. But incentives are not important to the designer, the biggest motivation is his chance to be community effort wore mm Wireless T shirt designer's name will be printed on each T trademark on the shirt. This is a win-win situation: the designer's creativity into full play, consumers have more choices, and wireless T shirt designer simply saves the cost of hiring, and it will only produce enough points and get the reservation form products, almost impossible to loss. Strictly speaking, this is not a great reform, but this approach does reduce the business risk.
Another example is the feature of Japan's Furniture Muji (Muji). by It's community website Muji.net, Muji, where the majority of consumers collected from a variety of novel, cutting-edge product ideas, participate in more than 50 million consumers. Then a member of the MUJI to rate the various design , where the highest score was given to the company's creative professional designers, by their creative ideas into reality.
Wireless T shirt with the same reservation form Muji to test the market through the acceptance, rather than the traditional focus group and market research methods. Muji's strategy was simple, as long as the reservation form received 300, the product put into production immediately.
also use all the packages, wireless T-shirts and Muji approach is different. Wireless T shirts to the entire product design, evaluation procedures are br> conflicts through the narrow aisles
jungle, out of the crowded elevator, the reporter Zhongguancun high cost of land building a commercial residential use, Bedroom sets a small apartment, but rather entrepreneurial atmosphere mm one office, a parlor, and installed a separate kitchen, air conditioning, were set to a master of the single room. CEO Kang and his hair were recorded 4 share a bit close ally of the office.
and K68 you do is the same thing. br> journalists phone contact several domestic venture capital firms, including Beijing SAIF Partners Investment Advisory Co., Ltd. Zhou, ePlanet Ventures executive director of Alvin Sun, Managing Director of Qiming Venture Kuang, they said, all the packets This relatively new model for them, not too familiar on the K68.
As for whether K68 can take over the problem of large customer orders, Con was frank: designed to be run back and forth, this time can, and wants you to change a little here, the next time they change a little there, you have come to communicate, they need to be very personalized, customized service. Now the big companies and their marketing public relations firms, suppliers have a relationship between some of the gray one, because the cost would not take into account the K68 people come to work. , the risk of copyright too. model also determines the characteristics of its open market subject to certain restrictions. package development path of uncertainty still exists.
iStockphoto and other similar photo agency once caused a panic in large-scale professional photo agency. This year in February, accounting for 30% global market share of Getty Images (Getty Images ) to 50 million U.S. dollars to buy a iStockphoto. rate of 14%, is expected to be purchased in 2006 the number of pictures will reach 10 million sub-mm it will be expensive specialized Getty Images sold the number of times. Now, iStockphoto's major clients, many small design not only companies, including IBM, United Way and other large companies and institutions.
income and professional photographers Harmel has undergone tremendous changes. In 2000, his photo agency to provide professional photos can earn 100 69 000 dollars, but last year, his income decreased $ 10,000, to provide revenue to maintain the number of photos is 10 times the original. Harmel feel threatened is not the only photographer, photo agency photographer in the Union Forum , artists complained about voices. Crowdsourcing in the end which may change the existing business model? whose interests will be violated? who will get higher salaries in the future?
academic point of view on Wikipedia
Howe in Virginia as Next, a definition: Crowdsourcing refers to a company or organization performed by the staff of the past tasks in the form of free and voluntary outsourcing to non-specific (and often large) social networking approach. Crowdsourcing task usually borne by individuals, but if the people involved need to collaborate to complete the task, is also possible to rely on open-source form of the individual production.
The real theoretical support from the MIT Sloan School of Management Professor Eric von Hippel. He pointed out that a survey of enterprises in the contemporary corporate profit growth, technological innovation factors accounted for 40% of the resource factors accounted for 20% increase in per capita capital factors accounted for 15% of economies of scale factors accounted for 13%, the improvement of labor quality accounted for 12%. past people thought of economies of scale and increased per capita capital, is the master of creating profits. But in the current, both of them and only 28%, while innovation and the quality of workers accounted for 52% increase! here we face the development of world economy, which is the state of our business competitors.
Eric von Hippel further noted that the global average of 100 R & D projects can apply to the last patented technology only about 5; which has commercial value only about one or two. Some studies found that, with the core technology, to lead the world trend of the world's top 500 technology companies return on investment is actually low , and often at a loss.
where our problems? Eric von Hippel said: , he put forward the democratization of this new trend of innovation, noting that: new products. led to the production of business, shift to consumer-led.
Therefore, enterprises and individual consumers as the products and services to users will be able to participate in more product innovation activities. He proposed to the user-centered innovation, than are dominant over the years to produce Business innovation is more valuable as the center.
fully meet the needs of their physical or psychological. timely feedback, in the Chinese market is no exception. an article on crowdsourcing. but the two scholars did not use product risk practice difference, diversity brings innovation potential (even if this difference and diversity does not represent professional). open-source can be said that a specialized form of crowdsourcing, K68, it has been the commercialization of this model and start making money. but this model is too simple, not to emerge and Linux, Mozilla and even comparable to the scale of the subject of Spring code, it does not mean that there will not. Now people can spoof the cat pounced does not make sense beyond Yeh, Since the Back Dorm Boys from the ; Well, this is the legend by the people, for the people of Web 3.0 Why? l Three Stooges is a great space r of the roots era finally arrived What? Meanwhile, Yang also point to understand the general public the fundamental difference between packet and outsourcing. Outsourcing is the inevitable result of social specialization, economies of scale under the action of a professional product; and all the packages, you benefit from social differentiation, diversify potential for innovation is more individual behavior.
, however, the twins still have obvious similarities. First, they have expanded the boundaries of an organization. a task to outsource IT in the company's extension can include It's all connected contractors, and a task Crowdsourcing R & D team of experts enterprises include all the packages all of his partners. Second, they are the product of the Internet age. just as the Internet, making the geographical and time barriers can be ignored, and the inequality of human resource prices is the most basic of these business models driving force generated.
society in the future, prospects are more specialized, or more diversity sunny? this issue was not answer.
link
K68
success stories of the two task requirements: cartoon donkey image (logo design)
reward amount: 500
time to complete: 15 days, the number of applicant works
: 76
work should be marked for example (Figure):
K68 one of the success stories
mission requirements: br> time to complete: 18 days
candidates the number of works: 233 works shall be marked
example (Figure):
