Lenovo's global consumer strategy of rapid growth engine

 April 21, 2009, Lenovo Group, the global consumer strategy conference in Beijing, most of the art 798 was held. It is called the Lenovo acquisition of IBM PC business since the world's highest and largest of the strategy and new product releases. The beginning of re- charge of the helm of Lenovo Group CEO Yang, senior vice president and group president of Idea Product Liu Jun, senior vice president and group president of emerging markets, and Chen Shaopeng, vice president and general manager of China Xia Li and other Lenovo Group leader, all at the press conference the scene appearance. they were from their perspective, the latest high-profile explanation of Lenovo's global consumer strategy. The conference not only to attend the association management standards and high innovation strategy and new product release in recent years the most, focus on appearance of the new product type and quantity of the rich, think of recent years seems to have set a new record release. rough doing, the notebook, Notebook, one of the computers, Home Server, HTPC, Net Top and other innovative products has established a strong consumer products line, the number of nearly as many as 50 models.
my opinion, Lenovo chose the new fiscal year 2009, the next day at unprecedented high-profile global consumption Strategy & New release, again highlighting the concept of home computers of Lenovo as a founder and leader in the global consumer PC market, on Global PC market trends and competitive advantage of the precision grasp. At the same time, it reflects from one side of the Chinese consumer market, Lenovo accelerated replication and experience of successful models, the global consumer PC market to seize the opportunity to create a new round of rapid growth engine ambition and meticulous planning. with strategy, structure, operations, products, channels and marketing advantages of the perfect combination of elements, Lenovo is expected to help build a new round of global consumer strategy engine of rapid growth.
financial crisis highlights the global consumption market opportunities
2008 since the second half, the U.S. subprime mortgage crisis triggered by the global financial crisis quickly swept the world. With the financial crisis on the real economic impact of increasingly prominent school of the global IT market is sluggish scene, including Lenovo's global PC, including giant's operating results are subject to no small effect. Overview of the global market, the downturn in the economy and business needs, the vast majority of IT companies first thought is to shrink the front, reduce costs through the winter. in an atmosphere filled with negative and see the occasion, This time the strong high-profile association sounded the clarion call to enter the global consumer market, Lenovo is trying to show that a more proactive approach, actively seeking and creating turn crises into opportunities in the market space. from the current situation, think out of the financial crisis which Shadow of the space and a way out, first is represented by emerging markets, global consumer market.
the macro environment, despite the financial crisis associated layoffs, get wave of consumer confidence and purchasing power users had a negative impact, but and finance, energy and other large institutions as the leading commercial markets, the market still showed a great potential demand. In particular, 80% of the world's population in emerging markets, in recent years, sustained economic and income growth has been create a strong purchasing power of households. the digital age, their entertainment, instant communication and personality have a strong pursuit of fashion, they are no longer needed as a cold high-tech products of personal computers, but a can meet their diverse needs and sentimental highlight the personality of the purchasing behavior. Lenovo innovation in the consumer PC applications, has a very rich experience, This time the launch of Lenovo's customer segmentation based on innovative design, audio and video entertainment, digital lifestyle, one computer and mobile PC for the new direction of the consumer, can be regarded as Lenovo is leading the global PC industry's response to changes in consumer demand for application users a useful exploration of innovation.
Lenovo's core competencies in the consumer market, Lenovo acquisition of IBM
despite the global PC business, competitive advantage lies in the commercial market, relational; but holistic perspective, transaction model is the Lenovo consumer market remains the core competence and competitive advantage. even say that the consumer market, Lenovo is the existence and prosperity.
early as 17 years ago, Lenovo was home to the world's first computer concepts, and take this chance to explosive growth in the domestic market in 1996, defeated in one fell swoop many international PC vendors, won China's first desktop PC market share in the throne of .3 years later, it is also the day for the consumer market-based Jubilee great contribution to the Internet computer, the first Lenovo PC market in the Asia-Pacific champion. can be said that the concept of home computers from the first to think of the market's continued success shows that Lenovo needs of users in the precise insight into the consumer fit their needs and introduce aspects of the consumer PC with a wealth of experience and clear lead.
global PC business of IBM acquisitions and the establishment of integrated products group of global IDEA , not only the originator of PC Lenovo acquired IBM's PC world's leading innovation, but also gained a broader global perspective standing consumer insight into trends in user needs the strategic high ground. Lenovo in India, Russia, Southeast Asia and other countries the great success of the consumer market not only strongly support the Lenovo worldwide business expansion, but also to China's Lenovo to build market-based insights into consumer demand for the ability of users to be extended to the global market, proving its effectiveness and further development of this ability.
business model and operations management from the point of view, based on the Chinese market, Lenovo has built a reputation the industry practice of dual business model. which, for the global consumer market transaction model (T-Model) is not only a great success in the Chinese market, but also in India, Russia and Southeast Asia and other emerging markets and Germany, the United States and other mature markets have proven to promote this model has validity beyond national borders and cultures. Lenovo dual business model for the establishment and improvement of its global consumer markets to compete for the opportunity to provide a powerful weapon.
I always thought that, in the knowledge economy, people are a decisive factor in business success. With the beginning of Lianxiangzhongzu Asia Pacific region and adjust the senior management, Lenovo is the formation of a global PC industry's most powerful global consumption operations team. Lenovo CEO Yang Group has nearly 20 years in the consumer PC market in China, operating experience, success will bring China's PC market, Lenovo's first and the throne of the Asia-Pacific PC market first, integrating the global PC business of IBM, its global perspective and cross-cultural management skills have been greatly enhanced. Lenovo Group President IDEA products and emerging markets group president Liu Jun Chen Shaopeng, as the association of gold value chain and a major shaper of dual-mode, with China and other successful operation of more than double business mode of experience. their golden combination of Lenovo's global consumer market has undoubtedly laid the foundation for success.
in the winter for spring planting
can say, choose to compete for the consumer market as a breakthrough in the global PC market, not only follow the general trend of the global PC market, Lenovo's core competencies are a perfect match. After 20 years of development, expansion of the global consumer market, Lenovo's product innovation, business model and management team, etc., are difficult to match with the competitors a competitive advantage.
Today, the world's major PC makers to shrink the front for the winter when the association to actively strain, take the initiative, expected to be further opportunities to seize the global consumer market, success will copy the Chinese model and the Chinese experience in the global market and strengthen the global consumption market leadership. I believe, as the global economy is gradually recovering, Lenovo winter well on the layout of the global consumer market will create a new round of cross drive the engine of growth.